I found this link over on Tony Gentilcore's blog:
Everything You Know About Fitness is a Lie
This article is a little on the harsh side of painful.
Druss smiled. "I like you, old man. You don't honey the medicine, do you?"
"Does you no good unless it tastes bad," replied Thom, with a crooked grin.
- David Gemmell, "Druss the Legend
And painful it should be - it's a very accurate description of the "fitness industry." This is what trainers aspire to not be part of, and it's why I work at a small-box appointment-only training facility and not a big-box gym.
It's long, but it's worth the time you will spend reading it. There is some amusingly off math (his gym percentage-of-used-space add up to 110%) and it's not perfect, but it's very good.